This is a logo redesign, brand identity, and logo animation for RuPaul’s DragCon. I wanted to give the logo a fun visual identity and capture the essence of drag as well as the show. It has a sketched aesthetic that relates to the creativity drag; making garments from scratch and the creation of a persona.
Original logo:
Redesigned Logo and Lettermark:
DragCon Merch:
Logo Animation: